More Books:

Handbook of Service Business
Language: en
Pages: 464
Authors: John R. Bryson, Peter W. Daniels
Categories: Business & Economics
Type: BOOK - Published: 2015-04-30 - Publisher: Edward Elgar Publishing

Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. This Handbook co
The SAGE Handbook of Service-Dominant Logic
Language: en
Pages: 800
Authors: Stephen L. Vargo, Robert F. Lusch, Kaisa Koskela-Huotari
Categories: Business & Economics
Type: BOOK - Published: 2018-10-08 - Publisher: SAGE

Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast
Handbook of Service Science, Volume II
Language: en
Pages: 837
Authors: Paul P. Maglio, Cheryl A. Kieliszewski, James C. Spohrer, Kelly Lyons, Lia Patrício, Yuriko Sawatani
Categories: Business & Economics
Type: BOOK - Published: 2018-10-16 - Publisher: Springer

The second volume of this successful handbook represents varied perspectives on the fast-expanding field of Service Science. The novel work collected in these chapters is drawn from both new researchers who have grown-up with Service Science, as well as established researchers who are adapting their frames for the modern service
Handbook of Services Marketing and Management
Language: en
Pages: 521
Authors: Teresa Swartz, Dawn Iacobucci
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: SAGE

This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
The Handbook of Service Innovation
Language: en
Pages: 842
Authors: Renu Agarwal, Willem Selen, Göran Roos, Roy Green
Categories: Technology & Engineering
Type: BOOK - Published: 2015-04-08 - Publisher: Springer

Bringing together some of the world’s leading thinkers, academics and professionals to provide practitioners, students and academicians with comprehensive insights into implementing effective service innovation. This book presents service innovation holistically and systemically across various service areas, including health, education, tourism, hospitality, telecommunications, and retail. It addresses contemporary issues through