Dealing with consumer uncertainty

This is due to the fact that during the process of industrialisation, we gradually passed responsibility for the quality of food into the producers' hands.

Dealing with consumer uncertainty

My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how. Intensive three-year research showed that industrial methods of food production are predestined to result in wayward fears and worry over its healthiness. This is due to the fact that during the process of industrialisation, we gradually passed responsibility for the quality of food into the producers' hands. This, in turn, has resulted in information gaps that we, as the addressees of diverse, often overwhelming and contrad- tory information supplied by varying sources, feel today. We exchanged the daily search for food for the daily search for information long ago. Con- quently, a practical concept for public relations stands at the end of my - search into the uncertain consumer. It accounts for uncertainty regarding processed food as a point of reference for public relations targeted towards various groups. Public relations oriented towards the future calls for the sharing of expert information with all interested consumers. It is the goal of businesses to actively build up trust among the consumers in order to be prepared for new causes for uncertainty appearing periodically. To this day the issue of consumer uncertainty has not lost its topicality.

More Books:

Dealing with consumer uncertainty
Language: en
Pages: 220
Authors: Karin Bergmann
Categories: Business & Economics
Type: BOOK - Published: 2013-03-14 - Publisher: Springer Science & Business Media

My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies
Marketing of High-technology Products and Innovations
Language: en
Pages: 538
Authors: Jakki J. Mohr, Sanjit Sengupta, Stanley F. Slater
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Pearson Prentice Hall

This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Business Marketing Face to Face
Language: en
Pages: 344
Authors: Chris Fill, Scot McKee
Categories: Business & Economics
Type: BOOK - Published: 2011-10-01 - Publisher: Goodfellow Publishers Ltd

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations.
Dealing with Uncertainty in the Advance Ticket Sales Environment
Language: en
Pages: 123
Authors: Wonsok Frank Jee
Categories: Business & Economics
Type: BOOK - Published: 2019 - Publisher:

Timing is everything. There are ideal times for essentially in everything we do. Every day we face questions of timing, but we have limited guiding principles to answer those questions. There is a science behind 'when we buy' and the advance ticket sales market provides a ripe laboratory for research.
Food, Science and Society
Language: en
Pages: 184
Authors: P.S. Belton, Teresa Belton
Categories: Science
Type: BOOK - Published: 2013-06-29 - Publisher: Springer Science & Business Media

There is widespread concern amongst consumers about the safety and acceptability of food, and there are clearly communication gaps between consumers, many food professionals and food industry. This book offers accounts of the two-way nature of this difficult communication process and steps that can be made to bridge these communication